A trip to the Aloha State carried with it the requirement of a negative COVID-19 test. To bring a bit of fun, and the spirit of the islands, to the situation Worksite Labs and its partner Hawaiian Airlines were all in on creating this social media sweepstakes giving travelers access to testing, and the chance to win big-time air miles.
The Sweepstakes was a big winner.
Our campaign surpassed engagement goals and resulted in a monthly average of 50,000 WSL test bookings.
Instagram Stories
Creative Director