Massey Cancer Center – A World Without Cancer
This is a tribute to the devotion, tenacity and grace of the team at VCU Massey Cancer Center that tirelessly strives to make the vital, incremental progress toward a world without cancer.
Creative Director/Copywriter

Human Spirit
We combined the momentum from the UCI World Cycling Championships taking place in Richmond with VCU Health’s sponsorship to hit the road, so to speak, and highlight the elite level of performance and heart the racers and the VCU team bring to this exciting event.
Creative Director/Copywriter

Prevent Trauma Campaign – Awareness of trauma prevention is incredibly important. Understanding the importance of having a Level 1 Trauma Center within reach when things go wrong. That’s critical.

Creative Director

BASF Agriculture
As the global population continues to grow, maximizing every acre of farmland has never been more important. BASF is a trusted partner to growers who take on this challenge, offering innovative products and sustainable solutions. Through its Seeds & Traits, Seed Treatment, and Crop Protection business segments, BASF helps farmers cultivate a more productive future – delivering more food, fuel, and fiber while advancing the future of farming.

Creative Director/Copywriter

Seeds & Traits by BASF – Launch video introducing, “Build on Big Steps Forward”

Seed Treatment by BASF – The Future of Farming, Leadership Activation smart farming post

Seed Treatment by BASF – ISF World Seed Conference, Leadership Activation recap

Seeds & Traits by BASF – Launch of the most groundbreaking defense against nematodes (seriously, a industry-shaking event) in 60 years, Nemasphere.

In recognition of Mental Health Awareness month, this guerilla campaign covered the River City to give people a nice little surprise, a laugh or two and, most importantly, direct access via QR code to education and statewide and local resources that could directly benefit their mental health.

Creative Director

The best way to close out the dog days of summer is by grabbing some ice cold King of Pops to create your own unexpected moments of happiness (UMoHs).

Creative Director/Copywriter

Featured in Archive Magazine

A trip to the Aloha State carried with it the requirement of a negative COVID-19 test. To bring a bit of fun, and the spirit of the islands, to the situation Worksite Labs and its partner Hawaiian Airlines were all in on creating this social media sweepstakes giving travelers access to testing, and the chance to win big-time air miles.

The Sweepstakes was a big winner.

Our campaign surpassed engagement goals and resulted in a monthly average of 50,000 WSL test bookings.

Richmond’s most iconic hotel deserved a social and promotional campaign with a wink. We brought a hint of charm and cheek to The Jefferson’s famously refined experience—pairing old-school elegance with modern-day indulgence, all under the notion that fine and the finest are worlds apart.

Creative Director/Copywriter